Turn Your Ad Spend Into Orders — Not Inquiries.
We took one attachment store from $12K to $90K/month in revenue. We can show you exactly how we'd do it for yours.
I'll send you a free video walkthrough of your store before we even talk.
Sound Familiar?
"We Tried Ads. They Didn't Work."
You hired an agency. They burned through your budget on broad keywords, sent you a PDF report you couldn't understand, and disappeared when results didn't come. Now you think Google Ads "doesn't work for this industry." It does. You just had someone who's never sold a $3,200 grapple online running your campaigns.
"Too Many Inquiries, Not Enough Orders"
Your inbox is full of "will this fit my machine?" and "can you ship to Montana?" emails. Your team spends half their day answering questions instead of packing orders. That's not a traffic problem — it's a conversion problem. Your product pages aren't doing the selling for you.
"We're Doing OK, But We've Hit a Ceiling"
You're running some ads yourself, or maybe a general agency is "managing" them. Revenue is flat. You know there's more out there but you don't know what lever to pull next. You need someone who's already figured this out in your exact niche.
The Numbers. No Fluff.
D Attachments
Rebuilt their entire ad campaign from scratch. New creatives, new copy, proper campaign structure built around how contractors actually search for attachments. Fixed product feed issues that were bleeding budget.
Skid Steer Nation
Built a full Google + Meta system designed for high-ticket equipment purchases. Targeted the contractors who buy at 11pm on their phone — not the tire-kickers asking for quotes they'll never follow up on.
Want to see what I'd change on your store? I'll send you a free video walkthrough before we even get on a call.
One System. Every Channel That Matters.
You don't need six vendors. You need one person who understands how contractors buy equipment online — and builds the entire system to get them to your checkout.
Google Ads (Search + Shopping)
The backbone. We build campaigns around how your buyers actually search — not generic keywords a general agency would pick. "Skid steer brush cutter" is not the same as "landscaping equipment." We know the difference.
Meta Ads (Facebook + Instagram)
Showing your ads to people who visited your product pages but didn't buy. Finding new buyers who look like your best customers. Putting the exact attachment they looked at back in front of them, with the specs they care about. Not boosted posts — real campaigns.
Email & SMS Marketing
The abandoned cart sitting in 47 inboxes right now? That's money on the table. We build automated flows that recover lost sales, cross-sell related attachments, and turn one-time buyers into repeat customers.
Creative & Copy
We write the ads. We design the creatives. You send us product photos and specs — we turn them into ads that make contractors stop scrolling and start buying.
From walkthrough to results. Here's the path.
Free Video Walkthrough
Before we even talk, I'll record a personal video walking through your store and ad accounts. You'll see exactly what I'd fix — no pitch, no pressure. If it's useful, we talk. If not, you keep the video.
Short Strategy Call
15 minutes. I'll explain what I'd do, how long it takes, and what it costs. No hour-long sales presentations. You'll know within 10 minutes if this is right for you.
Onboarding (1-2 Days)
We connect your Shopify, Google Ads, Meta, and email tools. If you don't have accounts set up, I'll create them. You send me your product photos, specs, and any videos you have. I handle the rest.
Campaigns Go Live (Week 1)
I build everything — campaign structure, ad copy, creatives, product feed optimization. Most clients are live within the first week. Speed depends on how fast you get me your materials.
Optimize & Scale (Months 1-3)
Google's algorithm needs data to learn. Month 1 is about finding what works. Month 2 is about doubling down on winners. Month 3 is where it compounds. This is why we work on a 3-month minimum — not because I'm locking you in, but because the system needs time to do its job.
I'm Robert. I Don't Run a Big Agency.
I've been running paid ads for 11 years. I've managed campaigns for 150+ clients across every niche you can think of — clothing, health products, toys, books, and some categories that would make your compliance team nervous.
I got banned from Facebook. More than once. Lost clients. Lost revenue. And every time, I came back and rebuilt. One of my mentors called me "The Rising Phoenix" — not because I'm dramatic, but because I'm stubborn enough to figure it out when everyone else quits.
I chose heavy equipment because I've always been fascinated by these machines — the engineering, the scale, the people who build things for a living. And the people in this industry are my kind of people. Straightforward. No BS. They know what they want and they don't waste your time.
I've been in the heavy equipment e-commerce space for 5 years now. I know why a contractor buys a grapple at 11pm. I know why your "request a quote" button is costing you sales. And I know exactly which campaign structure works for high-ticket equipment.
I don't have a team of 50. I don't have a fancy office. I have two clients you probably know in this space, a system that works, and room for 3 more stores.
Robert Dobrilovic
Founder, Heavy Metal Systems
"With Google, I can almost guarantee success. I don't really need to fix anything else. Even with the worst stores, I've managed to get good results. The campaigns do the heavy lifting."
"I love tinkering with ads — figuring out the algorithm, the psychology of which creatives work and which don't. That's what I do. That's all I do."
One Person. One System. Everything Handled.
No piecemeal vendors. No learning curve. You get someone who already knows your industry and builds the entire ad system around it.
Everything that's included:
- Google Ads setup and management (Search + Shopping)
- Facebook and Instagram ads (follow-up + new buyers)
- Email and SMS abandoned cart recovery
- Ad creative and copywriting
- Product feed optimization
- Monthly video report with results and next steps
Best fit: Shopify or WooCommerce stores selling construction equipment, attachments, or heavy-duty parts — already doing at least some revenue and ready to scale with paid ads.
How it starts: I'll send you a free video walkthrough of your store and ad accounts. If there's a fit, we'll talk pricing on a short call. No pressure either way.
Your Options (Honest Comparison)
| Heavy Metal Systems | Generic Agency | In-House Hire | DIY Google Ads | |
|---|---|---|---|---|
| Knows heavy equipment e-commerce | ||||
| Campaigns live in the first week | ||||
| Manages Google + Meta + Email | ||||
| Understands Google Ads for high-ticket products | ||||
| Knows why contractors buy at 11pm | ||||
| No long-term contract required |
What this replaces
A full-time PPC specialist in construction costs $65K-$85K per year ($5,500-$7,000 per month loaded). You get someone who has done nothing but this niche for 5 years, for a fraction of that cost. No onboarding. No learning curve. Results from month one.
Questions you probably have.
If your question isn't here, book a 15-minute walkthrough and I'll answer it directly.
Ready to Turn Ad Spend Into Orders?
I'm opening up 3 more spots for heavy equipment e-commerce stores. If you want to see what I'd change on your store, book a 15-minute walkthrough below.
I'll send you a personal video walkthrough of your store before we even get on a call — so you don't waste your time.